While working at MFX (Machteld Faas Xander) we were asked by Hybrid Turkeys to create a corporate brochure that they could hand out at IPPE (International Production and Processing Expo). For us presentation and how the customer or viewer flipped through the brochure mattered greatly to the experience and in-turn inform their view of the company. With customers and people of-industry attending, introducing them to something they can recognize of-Hybrid’s was the first step to attracting people to interact with the brochure. Introducing the die-line flap played to how a customer or viewer would naturally shift focus from left-to-right. Doing that pushes them to open the brochure and read further.
Special thanks go to Cober, couldn’t be happier with the print quality!
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